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Cervelo Bicycles: Beat The Clock!

Cervelo bicycles are aero and fast!

If you're looking to shave time off your next ride or race, Cervelo has a bicycle waiting for you at Rubber Soul Bicycles! Ultra aero and fast, every Cervelo is optimized to be as efficient as possible so you can reach your full potential. Come by, take a test ride and ride faster with Cervelo! 

Like Your Bike? You Need A Custom Fit By Our Experts

Retül Dynamic 3D Motion Technology Creates the Ultimate Bike Fit System

Getting a proper fit on your bicycle is the most important aspect of your riding experience. A proper fit is the difference between success or failure on a bicycle, providing dramatic gains in speed and efficiency. Rubber Soul Bicycles is the only Retul-certified fitter in the entire Central Valley of California.

Rubber Soul Bicycles has two Retül-certified specialists on staff providing custom-fitting on the Dynamic 3D Retül fit system. Come visit us to see how it works, or call us to schedule an appointment.

GURU DFU™  (Dynamic Fit System) Adjusts Fit to the Millimeter Without Rider Ever Leaving the Bike

After two years of testing and engineering, GURU Cycles Inc. has finalized the development of the first computerized robotic assisted bicycle fitting system. With their patented drivetrain, motors, actuators and proprietary software; Guru has revolutionized the fit process by drastically increasing efficiency and by creating an interactive experience for the client.

Stop by Rubber Soul Bicycles today and check out the GURU DFU in action!

 

Garmin Cycling Computers Are Here!

Train smarter with Garmin cycling computers!








From the pace of your heart to the power of your pedal stroke, Garmin tracks and displays all the information that empowers you to train better and ride more efficiently. Visit Rubber Soul Bicycles and check out our selection of Garmin heart-rate monitors, power meters and cycling computers—we'll help you find the perfect one.

Rubber Soul: Family Owned, Family Friendly

Searching for a locally owned, family oriented bicycle shop? Look no further than Rubber Soul Bicycles.

At Rubber Soul, we love helping your family as much as our own with the right bicycles, helmets and gear so you and your little ones can pedal to a lifetime of health, happiness and fun.

 

Fresno Current Weather Conditions

Feature Items

Bontrager Sport Wind Vest
Bontrager Sport Wind Vest

Pack Bontrager's Sport Wind Vest on every ride and you'll always be ready for weather changes. Made from ultralight microfiber that's both wind and… [more]

Bontrager Race Mountain Shoes
Bontrager Race Mountain Shoes

Bontrager calls the Race Mountain Shoes their entry-level model, but there's nothing entry-level about their features. They're a little less stiff… [more]

Shimano 105 Bottom Bracket Cups
Shimano 105 Bottom Bracket Cups

Shimano's 105 Bottom Bracket Cups are compatible with Shimano's integrated cranksets and bicycles with threaded bottom brackets. The cups are made of… [more]

Bontrager H4 Hardcase Plus
Bontrager H4 Hardcase Plus

Bontrager's H4 Hardcase Plus is a great addition to your comfort bike. This tough tire has a semi-slick center tread for minimal rolling resistance… [more]

Bontrager RXL Mountain Shoes
Bontrager RXL Mountain Shoes

The RXL Mountain Shoes are pro-level kicks that are built for XC speed and epic-ride comfort. Bontrager's Silver Series carbon soles deliver the… [more]

Bontrager Sport Packable Wind Jacket
Bontrager Sport Packable Wind Jacket

Pack Bontrager's Sport Packable Wind Jacket on every ride and you'll be ready if the weather changes. Made from ultralight microfiber that's both… [more]

FSA Pro Road S10 Chainring
FSA Pro Road S10 Chainring

FSA's Pro Road chainrings are made from CNC-machined 7000-series aluminum for low weight. The teeth are ramped and pinned for excellent shifting, too. [more]