|When you buy an Electra you get a great-riding bicycle with its own style. And, from their frame and graphic designs to the materials and components they use in every bike, Electra's attention to detail is the very best. Swing by Rubber Soul Bicycles soon to check our full line of Electras and our Electra Accessories Display at our front entrance!|
|GURU DFU™ (Dynamic Fit System) Adjusts Fit to the Millimeter Without Rider Ever Leaving the Bike
After two years of testing and engineering, GURU Cycles Inc. has finalized the development of the first computerized robotic assisted bicycle fitting system. With their patented drivetrain, motors, actuators and proprietary software; Guru has revolutionized the fit process by drastically increasing efficiency and by creating an interactive experience for the client.
Stop by Rubber Soul Bicycles today and check out the GURU DFU™ (Dynamic Fit System) in action!
Retül Dynamic 3D Motion Technology Creates the Ultimate Bike Fit System
Getting a proper fit on your bicycle is the most important aspect of your riding experience. A proper fit is the difference between success or failure on a bicycle, providing dramatic gains in speed and efficiency. Rubber Soul Bicycles is the only Retul-certified fitter in the entire Central Valley of California.
Rubber Soul Bicycles has two Retül-certified specialists on staff providing custom-fitting on the Dynamic 3D Retül fit system. Come visit us to see how it works, or call us to schedule an appointment.
From the pace of your heart to the power of your pedal stroke, Garmin tracks and displays all the information that empowers you to train better and ride more efficiently. Visit Rubber Soul Bicycles and check out our selection of Garmin heart-rate monitors, power meters and cycling computers—we'll help you find the perfect one.
Designed with cycling performance and comfort in mind, this jersey features quick-drying durable fabric, an anatomical fit with extra length in the…