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Guru Starts With You

Guru brings custom fit to the masses!

Guru bicycles boast flawless quality and craftsmanship. Plus Guru knows that no two cyclists are alike, so they carefully consider riders' dimensions, flexibility and riding styles for the ultimate ride every time. Visit Rubber Soul Bicycles to take a spin on a Guru and feel the difference!

Like Your Bike? You Need A Custom Fit By Our Experts

            
GURU DFU™  (Dynamic Fit System) Adjusts Fit to the Millimeter Without Rider Ever Leaving the Bike

After two years of testing and engineering, GURU Cycles Inc. has finalized the development of the first computerized robotic assisted bicycle fitting system. With their patented drivetrain, motors, actuators and proprietary software; Guru has revolutionized the fit process by drastically increasing efficiency and by creating an interactive experience for the client.


Stop by Rubber Soul Bicycles today and check out the GURU 
DFU™ (Dynamic Fit System) in action! 

Retül Dynamic 3D Motion Technology Creates the Ultimate Bike Fit System

Getting a proper fit on your bicycle is the most important aspect of your riding experience. A proper fit is the difference between success or failure on a bicycle, providing dramatic gains in speed and efficiency. Rubber Soul Bicycles is the only Retul-certified fitter in the entire Central Valley of California.

Rubber Soul Bicycles has two Retül-certified specialists on staff providing custom-fitting on the Dynamic 3D Retül fit system. Come visit us to see how it works, or call us to schedule an appointment.

 

Garmin Cycling Computers Are Here!

Train smarter with Garmin cycling computers!








From the pace of your heart to the power of your pedal stroke, Garmin tracks and displays all the information that empowers you to train better and ride more efficiently. Visit Rubber Soul Bicycles and check out our selection of Garmin heart-rate monitors, power meters and cycling computers—we'll help you find the perfect one.

Rubber Soul: Family Owned, Family Friendly

Searching for a locally owned, family oriented bicycle shop? Look no further than Rubber Soul Bicycles.

At Rubber Soul, we love helping your family as much as our own with the right bicycles, helmets and gear so you and your little ones can pedal to a lifetime of health, happiness and fun.

 

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Feature Items

Rubber Soul Short-Sleeve Raglan Jersey
Rubber Soul Short-Sleeve Raglan Jersey

Designed with cycling performance and comfort in mind, this jersey features quick-drying durable fabric, an anatomical fit with extra length in the… [more]