Explore

'Like' Rubber Soul Bicycles on Facebook

We Have Great Deals On Select Trek Road Bikes!

Take advantage of this special sale at Rubber Soul Bicycles with up to $400 off on some of our most popular Trek road bikes and be prepared to have even more pavement-pounding fun, set new personal records and knock the socks off your competition! (See the complete list of bikes on sale.)



Like Your Bike? You Need A Custom Fit By Our Experts

            
GURU DFU™  (Dynamic Fit System) Adjusts Fit to the Millimeter Without Rider Ever Leaving the Bike

After two years of testing and engineering, GURU Cycles Inc. has finalized the development of the first computerized robotic assisted bicycle fitting system. With their patented drivetrain, motors, actuators and proprietary software; Guru has revolutionized the fit process by drastically increasing efficiency and by creating an interactive experience for the client.


Stop by Rubber Soul Bicycles today and check out the GURU 
DFU™ (Dynamic Fit System) in action! 

Retül Dynamic 3D Motion Technology Creates the Ultimate Bike Fit System

Getting a proper fit on your bicycle is the most important aspect of your riding experience. A proper fit is the difference between success or failure on a bicycle, providing dramatic gains in speed and efficiency. Rubber Soul Bicycles is the only Retul-certified fitter in the entire Central Valley of California.

Rubber Soul Bicycles has two Retül-certified specialists on staff providing custom-fitting on the Dynamic 3D Retül fit system. Come visit us to see how it works, or call us to schedule an appointment.

 

Gurus Are Handmade With Pride!

From start to finish, every detail is finished by hand!
We proudly carry Guru bicycles because every one is meticulously hand built with wonderful attention to detail, and the result is one of the nicest frames going with an amazing ride you'll love. Swing by Rubber Soul Bicycles to see these rolling masterpieces today!

Fresno Current Weather Conditions

Like Rubber Soul Bicycles on Facebook

Feature Items

Trek Domane 2.3 C
'13 Trek Domane 2.3 C
$1,929.99

Trek's Domane 2.3 proudly features Trek's race-winning IsoSpeed technology and balanced endurance geometry for a wonderful ride, top comfort and… [more]

Trek Lexa SLX C
'13 Trek Lexa SLX C
$1,599.99

Trek pulled out all the stops in women's-specific design when they created the Lexa SLX. It's the perfect choice if you're looking for the ultimate… [more]

Trek Shift 1
'13 Trek Shift 1
$459.99

You deserve the comfort and easy ride of Trek's Shift 1! The lightweight aluminum frame's geometry is rider-friendly and places you in a relaxed,… [more]

Rubber Soul Short-Sleeve Raglan Jersey
Rubber Soul Short-Sleeve Raglan Jersey
$99.00

Designed with cycling performance and comfort in mind, this jersey features quick-drying durable fabric, an anatomical fit with extra length in the… [more]

Trek Lexa S T
'13 Trek Lexa S T
$989.99

Rocketing down serpentine descents, flattening hilly centuries, and scorching the blacktop, Trek's Lexa S Triple does all that and more. Its Trek… [more]

Trek Domane 2.0 C
'13 Trek Domane 2.0 C
$1,429.99

Trek's Domane 2.0 proudly features Trek's race-winning IsoSpeed technology and balanced endurance geometry for a wonderful ride, top comfort and… [more]

Trek Madone 2.1 T
'13 Trek Madone 2.1 T
$1,429.99

The legendary Madone: now in aluminum. Built with super-aerodynamic KVF tubes, Trek’s 2 Series Madone smooths air from tip-to-tail and effortlessly… [more]